Privacy Policy

Our privacy policy was last updated on 23 June 2023

Privacy Policy.

This Privacy Policy describes how Branshaws, a trading style of Prime Star Shop Ltd (referred to in this privacy policy as "we," "us," or "our"), as the data controller, collects, uses, and protects your information.

Collection of Information

We collect information from you when you engage with us, such as when you send a purchase coupon through the post, place an order over the telephone, or order through our website. The information we collect may include:



Contact telephone numbers

Email address

Purchase history

Use of Information

We process personal information for the following lawful reasons:

To fulfill our contract with you and supply the products you have ordered.

For the legitimate business interest of monitoring transactions to understand our customer purchasing habits.

For the legitimate business interest of sending you offers for the same or other similar products.

Sharing of Information

We may share your personal information with companies involved in the process of supplying the products you have ordered, such as Impact Call Centre Limited, who will process your order and payments and fulfill some of our products. We may also share your information with companies that perform functions on our behalf, such as delivering parcels, printing and posting product information and offers, sending emails, data analysis, payment processing, and providing marketing assistance. These companies are based in the UK and must process your data in accordance with all UK and EU data protection laws.

Additionally, we may share your data with third-party companies in the following categories who have a legitimate interest in sending you further offers for products or services by post:


Health-related products and services

Lifestyle products and services

Finance-related products and services

You have the opportunity to opt out of receiving offers from these third-party companies at the point of sale or any point thereafter.

Storage and Retention of Information

Your personal information will be stored on systems owned or operated by Impact Call Centre Ltd within the European Economic Area (EEA) or a country approved by the EU. Where your information is stored in countries outside the EEA, we will ensure it is protected by encryption and will only be stored while your transactions are processed.

We will retain your personal information in accordance with legal and regulatory requirements. You can request the deletion of your information, and if possible, we will comply. However, we may need to maintain records for legal reasons. Your data will be deleted five years after we have no transaction history from you.

Accessing Your Information

If you would like a copy of the information we hold about you, please contact The Data Controller at the following address:

Data Controller Branshaws, PO BOX 259, Ocean Drive, VIC 3226 or email:

Your Rights

If you are not satisfied with how we are using your information or how we have responded to your request, you have the right to lodge a complaint with the Information Commissioner's Office.

Financial Transactions

We do not store or process your financial information on-site to comply with PCI Regulations. All card transactions are processed via a secure payment gateway provided by Elorn.


We use  Hotjar  in order to better understand our users’ needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices (in particular device's IP address (captured and stored only in anonymized form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), preferred language used to display our website). Hotjar stores this information in a pseudonymized user profile. Neither Hotjar nor we will ever use this information to identify individual users or to match it with further data on an individual user. For further details, please see Hotjar’s privacy policy by clicking on this link. You can opt-out to the creation of a user profile, Hotjar’s storing of data about your usage of our site and Hotjar’s use of tracking cookies on other websites by following this opt-out link.